Differentiating your SaaS blog
Most SaaS blogs nauseate me. You can't tell one from the other. They exist for the sake of it!
99% SaaS blogs are just writing generic content for a very broad audience. It's often hard to differentiate one SaaS blog from another.
While top 1% SaaS blogs have one thing in common - they worked on their blog positioning.
When you focus on positioning your blog, you're saying to the world, "This is who we are. This is what we're about. This is what we have to say."
Blog positioning helps you zero in on a target audience, which in turn will help you focus your content and social media strategy.
When you do that, you become more attractive to the right people. The people who are looking for what you have to say. The people who will appreciate your voice.
And as you become more attractive to the right people, your blog will start to grow. You'll get more traffic. More subscribers. More customers. You'll become a go-to source for information on that topic for those specific set of people.
So if you're serious about growing your blog, focus on positioning it. Find your voice. Find your niche. And watch your blog take off.