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(Unbiased) product comparison pages
Unpopular opinion: MOST SaaS companies get product comparison pages all wrong. Here's the raw truth - these pages shouldn't resemble a gladiator arena…
Sep 27, 2023
Podcasting fatigue
Finding balance b/w enjoying podcasting & feeling pressured to publish frequently
Sep 20, 2023
May 2023
Backlink tips
If you’re someone that uses journalist outreach to get backlinks, here are four useful tips shared by Cierra Loflin from Help a B2B Writer. These tips…
May 15, 2023
February 2023
Separate your SaaS & content strategy
While scrolling through LinkedIn, I read this interesting perspective on SaaS content strategy from Camille Trent. Here it is: I'm no longer a SaaS…
Feb 16, 2023
January 2023
Don't plan for 40 hour weeks
Advice on weekly marketing team sprints
Jan 15, 2023
ConvertKit gets 1/3 revenue from affiliates
Their total revenue is $33M ARR
Jan 4, 2023
December 2022
First 10 customers
Recently, an early stage SaaS founder asked me this question: "Is there a process, method or strategy that you have found successful in speeding up the…
Dec 4, 2022
November 2022
Differentiating your SaaS blog
Most SaaS blogs nauseate me. You can't tell one from the other. They exist for the sake of it! 99% SaaS blogs are just writing generic content for a…
Nov 20, 2022
SaaS marketing budgets
You don't need to track every $ spent on marketing
Nov 4, 2022
October 2022
$100k lessons on link-building
Last year, I spent $100,000 on link-building. I worked with 5 freelancers, 5 agencies & 2 services. Here are my top learnings on finding a good…
Oct 20, 2022
Mind-map to get clarity
Heard of Theory of Constraints? I use it to brainstorm solutions to critical business challenges. Theory of Constraints is a methodology for identifying…
Oct 6, 2022
September 2022
How to activate affiliates?
99% of your affiliates are inactive
Sep 22, 2022
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